According to economic principles, what is true about rational individuals?

Rational individuals, according to economic principles, are those who approach decision-making in a methodical way, weighing the marginal benefits against the marginal costs of their choices. This concept is rooted in the idea that individuals aim to maximize their utility or satisfaction from the resources they have available.

When faced with different options, rational individuals take into account the additional benefit they expect to receive from a particular choice compared to what they are giving up, ensuring that their decisions lead to the most favorable outcomes. This consideration of marginal analysis is fundamental in economics, as it reflects the logical approach rational agents take to optimize their decisions given their constraints.

By focusing on the balance between benefits and costs, individuals make informed choices that align with their personal preferences and goals, which is a cornerstone of rational behavior in economic theory.