What is the primary function of marketing management?

The primary function of marketing management is to oversee the movement of goods and services from concept to consumer. This encompasses a wide range of activities that include market research, product development, pricing strategy, promotion, and distribution. Marketing management ensures that products not only meet consumer needs but are also efficiently delivered to the market. This process involves analyzing consumer behavior, identifying target markets, and implementing marketing strategies to facilitate sales and enhance customer satisfaction. By managing these aspects, marketing plays a critical role in bridging the gap between businesses and their customers, ultimately driving sales and business growth. This function is essential for the overall success of any organization, as it effectively connects products to the people who will purchase them.