What type of consumer product requires minimal shopping effort?

The type of consumer product that requires minimal shopping effort is convenience products. These products are characterized by their accessibility and low price, making them easily obtainable for consumers. Because they are often low-cost items that people buy regularly, such as snacks or household items, consumers do not typically spend much time comparing brands or prices before making a purchase. Convenience products are designed to be readily available and are often found in high-traffic retail locations, which further emphasizes their role in requiring minimal effort from shoppers.

The distinction between convenience products and the other types of products is important. Shopping products typically involve more comparison and consideration due to their higher price points and differences in quality or features. Specialty products, on the other hand, are unique items for which consumers are willing to invest significant time and effort to obtain, often due to branding or specific attributes. Unsought products are those that consumers do not actively seek out or think about, but may purchase in the face of certain needs, often requiring specific marketing efforts to promote awareness.