What type of media schedule does Beatrice Foods use by spending most of its advertising budget during two specific months?

The correct answer is seasonal, which reflects a media scheduling strategy where a company allocates the majority of its advertising budget during specific periods of the year that align with peak demand or sales opportunities. In the case of Beatrice Foods, spending the bulk of the advertising budget in two specific months suggests that those months likely correspond to when their products are in higher demand or when consumers are most likely to purchase them. This approach effectively maximizes the impact of the advertising by focusing resources during critical selling periods, resulting in increased visibility and potential sales.

Seasonal media scheduling is particularly effective for products that have a cyclical nature or are strongly influenced by seasonal trends, such as holiday-related items or seasonal food products. By contrast, continuous schedules involve consistent advertising throughout the year, intermittent schedules refer to a mix of advertising with periods of both activity and inactivity, and even schedules usually imply a balanced distribution of media spending throughout the year.