What type of products typically require comparative shopping behavior?

Comparative shopping behavior is most commonly associated with shopping products. These products are characterized by consumers taking the time to compare features, quality, and price across various brands or retailers before making a purchase decision. This deliberate process is driven by the relatively higher cost or importance of the shopping product compared to convenience products, which are bought frequently and with minimal effort, and specialty products, which are sought after for their unique characteristics.

Consumers typically invest time and effort into comparing shopping products to ensure they are making the best choice, considering factors such as the benefits and varying prices of similar products. Unsought products, on the other hand, are not actively sought out by consumers until a specific need arises, which does not lend itself to comparative shopping behavior. Thus, the focus on assessing and contrasting different options underlines why shopping products are linked with this behavior.